000			01712ngm a2200349 a 4500
001			HST2343_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100710s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2343 _bHenry Stewart Talks
035			_a(UkLoHST)1648
040			_aUkLoHST _beng _cUkLoHST
100	1		_aRettie, Ruth. _4spk
245	1	0	_aConsumer behaviour _h[electronic resource] / _cRuth Rettie.
246	3		_aConsumer behavior
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (28 min.) : _bcolor, sound).
490	1		_aDigital marketing best practice : fundamentals of strategy and practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Internet consumer behavior -- Review of usage data -- Use by age, income and education -- Internet consumer dynamics -- Economies of scale and scope -- Internet empowers consumers -- Changing the consumer/brand relationship -- Importance of user generated content -- Virtual product placement -- Social psychology perspective -- Captology: computers as persuasive technologies -- Cialdini's six principles of social influence.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aConsumer behavior.
650		0	_aConsumer satisfaction.
650		0	_aInternet marketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pDigital marketing best practice.
856	4	0	_uhttps://hstalks.com/bm/1648/
856	4	2	_uhttps://hstalks.com/bm/p/456/ _3Series
999			_c80334 _d80334