| 000 | 01615ngm a2200325 a 4500 | ||
|---|---|---|---|
| 001 | HST2375 | ||
| 003 | UkLoHST | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 100412s2009 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2375 _bHenry Stewart Talks |
| 035 | _a(UkLoHST)1502 | ||
| 040 |
_aUkLoHST _beng _cUkLoHST |
||
| 100 | 1 |
_aChoi, Sunmee. _4spk |
|
| 245 | 1 | 0 |
_aPractical pricing and the restaurant industry _h[electronic resource] / _cSunmee Choi. |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
| 300 |
_a1 online resource (1 streaming video file (25 min.) : _bcolor, sound). |
||
| 490 | 1 |
_aPractical pricing and revenue management : fundamentals and practical applications, _x2056-4570 |
|
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: What is revenue management? -- Time perishable inventory -- Time variable demand -- Revenue management strategies -- Menu pricing approaches -- Are we charging the optimal price? -- Menu re-engineering -- What should be the menu of the day? -- Pricing to stimulate demand -- Profit impact of discounting -- Selling strategy -- What do restaurants sell? | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 |
_aRestaurants _xMarketing. |
|
| 650 | 0 |
_aRestaurants _xPricing. |
|
| 830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pPractical pricing and revenue management. |
|
| 856 | 4 | 0 | _uhttps://hstalks.com/bm/1502/ |
| 856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/421/ _3Series |
| 999 |
_c80292 _d80292 |
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