000			01765ngm a2200337 a 4500
001			HST2304_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2304 _bHenry Stewart Talks
035			_a(UkLoHST)1490
040			_aUkLoHST _beng _cUkLoHST
100	1		_aMcMahon-Beattie, Una. _4spk
245	1	0	_aDoes the consumer trust you? _h[electronic resource] / _cUna McMahon-Beattie.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (42 min.) : _bcolor, sound).
490	1		_aPractical pricing and revenue management : fundamentals and practical applications, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Revenue management, pricing and the importance of trust in healthy buyer seller relationships -- Definition and general benefits of trust in business -- Consumer reaction to variable pricing -- Fairness and revenue management -- Revenue management and customer relationship management -- Customer to customer interaction and breaches of privacy -- Recent research into the impact of variable pricing on consumer trust -- Importance of rule familiarity -- Managerial implications.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aConsumer protection.
650		0	_aCustomer relations.
650		0	_aPricing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPractical pricing and revenue management.
856	4	0	_uhttps://hstalks.com/bm/1490/
856	4	2	_uhttps://hstalks.com/bm/p/421/ _3Series
999			_c80288 _d80288