000 01743ngm a2200349 a 4500
001 HST2578
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 100412s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2578
_bHenry Stewart Talks
035 _a(UkLoHST)1497
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aGarrow, Laurie A.
_4spk
245 1 0 _aOnline travel data
_h[electronic resource] :
_ba goldmine of new opportunities /
_cLaurie Garrow [and] Brittany Luke.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (18 min.) :
_bcolor, sound).
490 1 _aPractical pricing and revenue management : fundamentals and practical applications,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Development needs triggered by the internet -- Low cost carriers -- Research opportunities -- Revenue management (RM) applications -- 'Choice-based' models -- Under forecasting of chosen alternatives -- New market segmentation -- One way pricing opportunities -- Recapture rate modeling -- Itinerary choice applications.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aInternet marketing.
650 0 _aPricing.
650 0 _aTourism
_xMarketing.
700 1 _aLuken, Brittany,
_u(Graduate Research Assistant, Georgia Institute of Technology, USA)
_4spk
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pPractical pricing and revenue management.
856 4 0 _uhttps://hstalks.com/bm/1497/
856 4 2 _uhttps://hstalks.com/bm/p/421/
_3Series
999 _c80280
_d80280