000 01748ngm a2200361 a 4500
001 HST2224_1_3
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 100412s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2224
_bHenry Stewart Talks
035 _a(UkLoHST)1489
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aNg, Irene C. L.
_4spk
245 1 0 _aHow do consumers perceive value and price
_h[electronic resource] :
_bunderstanding value-based pricing /
_cIrene Ng.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (61 min.) :
_bcolor, sound).
490 1 _aPractical pricing and revenue management : fundamentals and practical applications,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: How consumers perceive value and price -- How companies should go about pricing based on value -- The Expected Net Value (ENV) framework -- Value proposition and value co-creation -- The buyer decision process -- Competition: its influence on the ENV -- Trading off benefits and outlays -- Innovation in reducing expected outlays -- Reducing Pareto loss.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aBusiness planning.
650 0 _aConsumer satisfaction
_xEvaluation.
650 0 _aIndustrial management.
650 0 _aPricing.
650 0 _aValue.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pPractical pricing and revenue management.
856 4 0 _uhttps://hstalks.com/bm/1489/
856 4 2 _uhttps://hstalks.com/bm/p/421/
_3Series
999 _c80278
_d80278