000 | 01748ngm a2200361 a 4500 | ||
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001 | HST2224_1_3 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 100412s2009 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a2224 _bHenry Stewart Talks |
035 | _a(UkLoHST)1489 | ||
040 |
_aUkLoHST _beng _cUkLoHST |
||
100 | 1 |
_aNg, Irene C. L. _4spk |
|
245 | 1 | 0 |
_aHow do consumers perceive value and price _h[electronic resource] : _bunderstanding value-based pricing / _cIrene Ng. |
260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
300 |
_a1 online resource (1 streaming video file (61 min.) : _bcolor, sound). |
||
490 | 1 |
_aPractical pricing and revenue management : fundamentals and practical applications, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aTitle from title frames. | ||
505 | 0 | _aContents: How consumers perceive value and price -- How companies should go about pricing based on value -- The Expected Net Value (ENV) framework -- Value proposition and value co-creation -- The buyer decision process -- Competition: its influence on the ENV -- Trading off benefits and outlays -- Innovation in reducing expected outlays -- Reducing Pareto loss. | |
506 | _aAccess restricted to subscribers. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 | _aBusiness planning. | |
650 | 0 |
_aConsumer satisfaction _xEvaluation. |
|
650 | 0 | _aIndustrial management. | |
650 | 0 | _aPricing. | |
650 | 0 | _aValue. | |
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pPractical pricing and revenue management. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/1489/ |
856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/421/ _3Series |
999 |
_c80278 _d80278 |