000			01702ngm a2200337 a 4500
001			HST2366_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2366 _bHenry Stewart Talks
035			_a(UkLoHST)1522
040			_aUkLoHST _beng _cUkLoHST
100	1		_aBoukersi, Lakhdar. _4spk
245	1	0	_aInternational product policy _h[electronic resource] / _cLakhdar Boukersi.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (36 min.) : _bcolor, sound).
490	1		_aExporting, international and global marketing management : beyond the fundamentals, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: International product strategies: standardization versus modification and localization versus adaptation -- Reasons for product modification -- Modularization and postponement techniques -- Global packaging and labeling -- Global product-communication strategies -- Global branding decisions -- Country of origin effect on brands -- Brand counterfeiting.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBrand name products _xManagement.
650		0	_aBranding (Marketing)
650		0	_aInternational business enterprises _xManagement.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pExporting, international and global marketing management.
856	4	0	_uhttps://hstalks.com/bm/1522/
856	4	2	_uhttps://hstalks.com/bm/p/420/ _3Series
999			_c80270 _d80270