000 | 01707ngm a2200337 a 4500 | ||
---|---|---|---|
001 | HST2239_1_2 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 100412s2009 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a2239 _bHenry Stewart Talks |
035 | _a(UkLoHST)1518 | ||
040 |
_aUkLoHST _beng _cUkLoHST |
||
100 | 1 |
_aDinnie, Keith. _4spk |
|
245 | 1 | 0 |
_aNation branding _h[electronic resource] / _cKeith Dinnie. |
260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
300 |
_a1 online resource (1 streaming video file (48 min.) : _bcolor, sound). |
||
490 | 1 |
_aExporting, international and global marketing management : beyond the fundamentals, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aTitle from title frames. | ||
505 | 0 | _aContents: Objectives of nation branding -- Reducing the identity-image gap -- Evolution of nation branding -- The brand positioning concept -- Brand equity -- Category flow model of nation branding -- Public sector organizations -- The brand architecture concept -- Nation branding strategy development -- Nation brand touchpoints -- Ethical issues -- Projecting a true and accurate country image. | |
506 | _aAccess restricted to subscribers. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 |
_aInternational business enterprises _xManagement. |
|
650 | 0 | _aNational characteristics. | |
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pExporting, international and global marketing management. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/1518/ |
856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/420/ _3Series |
999 |
_c80266 _d80266 |