000			01863ngm a2200337 a 4500
001			HST2229_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2229 _bHenry Stewart Talks
035			_a(UkLoHST)1514
040			_aUkLoHST _beng _cUkLoHST
100	1		_aHolden, Nigel, _d1945- _4spk
245	1	0	_aCross-cultural management _h[electronic resource] : _bessential insights for international marketers / _cNigel Holden [and] Martin Glisby.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (30 min.) : _bcolor, sound).
490	1		_aExporting, international and global marketing management : beyond the fundamentals, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Culture is a major variable in the planning and execution of international marketing programs -- The traditional values-based assumptions about culture have limitations in today's interconnected global economy -- An alternative concept focuses on international marketing as a knowledge-based activity -- Examples of challenges and benefits of this approach.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aExport marketing _xManagement.
650		0	_aInternational business enterprises _xManagement.
700	1		_aGlisby, Martin, _u(Chief Strategy Officer, Ole Lynggaard, Denmark and Director, Glisby Holden & Associates, UK) _4spk
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pExporting, international and global marketing management.
856	4	0	_uhttps://hstalks.com/bm/1514/
856	4	2	_uhttps://hstalks.com/bm/p/420/ _3Series
999			_c80264 _d80264