000			01578ngm a2200349 a 4500
001			HST2370_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2370 _bHenry Stewart Talks
035			_a(UkLoHST)1551
040			_aUkLoHST _beng _cUkLoHST
100	1		_aYarrow, Kit, _d1958- _4spk
245	1	0	_aGeneration Y _h[electronic resource] : _bwhy tweens, teens and 20-somethings buy / _cKit Yarrow.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (45 min.) : _bcolor, sound).
490	1		_aMarketing to women : understanding how women buy and how to gain your share of this crucial market, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aGeneration Y.
650		0	_aMarketing.
650		0	_aWomen consumers.
650		0	_aYoung adult consumers.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pMarketing to women.
856	4	0	_uhttps://hstalks.com/bm/1551/
856	4	2	_uhttps://hstalks.com/bm/p/458/ _3Series
999			_c80253 _d80253