000			01481ngm a2200313 a 4500
001			HST2363_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2363 _bHenry Stewart Talks
035			_a(UkLoHST)1556
040			_aUkLoHST _beng _cUkLoHST
100	1		_aWarner, Fara. _4spk
245	1	4	_aThe global power of the purse _h[electronic resource] : _bhow women are leading the way in the 21st century economy / _cFara Warner.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (44 min.) : _bcolor, sound).
490	1		_aMarketing to women : understanding how women buy and how to gain your share of this crucial market, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The economic impact of women globally -- Perspectives on the women's economic power in countries such as India and China -- How to reach women through marketing and advertising focused on their economic power.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aWomen consumers _xMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pMarketing to women.
856	4	0	_uhttps://hstalks.com/bm/1556/
856	4	2	_uhttps://hstalks.com/bm/p/458/ _3Series
999			_c80252 _d80252