000			01547ngm a2200325 a 4500
001			HST2505_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2505 _bHenry Stewart Talks
035			_a(UkLoHST)1614
040			_aUkLoHST _beng _cUkLoHST
100	1		_aDotson, Jeffrey P. _4spk
245	1	0	_aInvestigating the strategic influence of customer satisfaction on firm financial performance _h[electronic resource] / _cJeffrey P. Dotson.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (41 min.) : _bcolor, sound).
490	1		_aBayesian analysis in marketing : a breakthrough in customer analytics, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Formal definition of strategic and tactical marketing decisions -- Linking customer and employee satisfaction to firm performance -- Models of simultaneous supply and demand -- Approaches to optimal allocation of marketing resources.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBayesian statistical decision theory.
650		0	_aMarketing research.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pBayesian analysis in marketing.
856	4	0	_uhttps://hstalks.com/bm/1614/
856	4	2	_uhttps://hstalks.com/bm/p/422/ _3Series
999			_c80244 _d80244