000			01744ngm a2200337 a 4500
001			HST2415_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2415 _bHenry Stewart Talks
035			_a(UkLoHST)1607
040			_aUkLoHST _beng _cUkLoHST
100	1		_aGarratt, Mark, _u(Partner and Co-founder, In4mation Insights, USA) _4spk
245	1	0	_aTrade-up, trade-down _h[electronic resource] : _bmodels for capturing change in consideration set / _cMark Garratt.
246	3		_aTrade-up and trade-down
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (56 min.) : _bcolor, sound).
490	1		_aBayesian analysis in marketing : a breakthrough in customer analytics, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBayesian statistical decision theory.
650		0	_aMarketing research.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pBayesian analysis in marketing.
856	4	0	_uhttps://hstalks.com/bm/1607/
856	4	2	_uhttps://hstalks.com/bm/p/422/ _3Series
999			_c80239 _d80239