| 000 | 01635ngm a2200349 a 4500 | ||
|---|---|---|---|
| 001 | HST2266_1_2 | ||
| 003 | UkLoHST | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 100412s2010 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2266 _bHenry Stewart Talks |
| 035 | _a(UkLoHST)1605 | ||
| 040 |
_aUkLoHST _beng _cUkLoHST |
||
| 100 | 1 |
_aOrme, Bryan K. _4spk |
|
| 245 | 1 | 4 |
_aThe value of HB in conjoint/choice analysis _h[electronic resource] / _cBryan K. Orme. |
| 246 | 3 | _aValue of HB in conjoint / choice analysis | |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2010. |
||
| 300 |
_a1 online resource (1 streaming video file (43 min.) : _bcolor, sound). |
||
| 490 | 1 |
_aBayesian analysis in marketing : a breakthrough in customer analytics, _x2056-4570 |
|
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: Introduction to conjoint/choice analysis -- How HB has improved ratings-based conjoint methods -- Why HB has particularly benefited choice-based models -- Market simulation issues including IIA -- Practical considerations such as utility constraints and using proper priors. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aBayesian statistical decision theory. | |
| 650 | 0 | _aConjoint analysis (Marketing) | |
| 650 | 0 | _aMarketing research. | |
| 830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pBayesian analysis in marketing. |
|
| 856 | 4 | 0 | _uhttps://hstalks.com/bm/1605/ |
| 856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/422/ _3Series |
| 999 |
_c80225 _d80225 |
||