| 000 | 01837ngm a2200373 a 4500 | ||
|---|---|---|---|
| 001 | HST2640_1_2 | ||
| 003 | UkLoHST | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 100412s2010 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2640 _bHenry Stewart Talks |
| 035 | _a(UkLoHST)1595 | ||
| 040 |
_aUkLoHST _beng _cUkLoHST |
||
| 100 | 1 |
_aCoffey, Tim, _u(CEO and Chairman, WonderGroup, USA) _4spk |
|
| 245 | 1 | 0 |
_aUnderstanding the new SuperConsumer (mom & kid) _h[electronic resource] / _cTim Coffey. |
| 246 | 3 | _aUnderstanding the new super consumer (mom and kids) | |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2010. |
||
| 300 |
_a1 online resource (1 streaming video file (35 min.) : _bcolor, sound). |
||
| 490 | 1 |
_aCommunicating to the young consumer : relating to children and young people in an effective and responsible way, _x2056-4570 |
|
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aChild consumers. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMothers. | |
| 650 | 0 |
_aWomen consumers _xMarketing. |
|
| 650 | 0 | _aYoung consumers. | |
| 830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pCommunicating to the young consumer. |
|
| 856 | 4 | 0 | _uhttps://hstalks.com/bm/1595/ |
| 856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/457/ _3Series |
| 999 |
_c80223 _d80223 |
||