000			01550ngm a2200325 a 4500
001			HST2407_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2407 _bHenry Stewart Talks
035			_a(UkLoHST)1650
040			_aUkLoHST _beng _cUkLoHST
100	1		_aSmith, Paul R., _u(Consultant, PR Smith, UK.) _4spk
245	1	0	_aDigital impact on the marketing mix _h[electronic resource] / _cPaul R Smith.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (59 min.) : _bcolor, sound).
490	1		_aDigital marketing best practice : fundamentals of strategy and practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
650		0	_aInternet marketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pDigital marketing best practice.
856	4	0	_uhttps://hstalks.com/bm/1650/
856	4	2	_uhttps://hstalks.com/bm/p/456/ _3Series
999			_c80208 _d80208