000			01459ngm a2200313 a 4500
001			HST2303_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			100412s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2303 _bHenry Stewart Talks
035			_a(UkLoHST)1697
040			_aUkLoHST _beng _cUkLoHST
100	1		_aHaigh, David, _cCPA. _4spk
245	1	4	_aThe value of brands to shareholders _h[electronic resource] / _cDavid Haigh.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (49 min.) : _bcolor, sound).
490	1		_aModern brand management : fundamentals and latest thinking, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Who are the stakeholders -- How to maximize shareholder value through intangible assets -- Understanding International Financial Reporting Standard 3 -- What are brands and how do you value them? -- Strategies for engaging with the Chief Financial Officer -- Case Study: Orange.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pModern brand management.
856	4	0	_uhttps://hstalks.com/bm/1697/
856	4	2	_uhttps://hstalks.com/bm/p/419/ _3Series
999			_c80175 _d80175