000			01648ngm a2200349 a 4500
001			HST2236
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2236 _bHenry Stewart Talks
035			_a(UkLoHST)1217
035			_a(UkLU-K)001103571
040			_aUkLU-K _beng _cUkLU-K
100	1		_aCarvell, Pamela, _u(Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK) _4spk
245	1	4	_aThe dynamics of the hotel customer _h[electronic resource] / _cPamela Carvell.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (24 min.) : _bcolor, sound).
490	1		_aMarketing hotels : addressing the unique challenges of marketing hotels, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Defining the target market -- Market segments -- Individual business traveller -- Individual leisure traveller -- Leisure groups -- Meetings -- Wedding guests -- Complexity of the decision making process -- Influencing customer choice -- Marketing focus.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aCustomer services _xManagement.
650		0	_aHospitality industry _xCustomer services.
650		0	_aHotels _xMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pMarketing hotels.
856	4	0	_uhttps://hstalks.com/bm/1217/
856	4	2	_uhttps://hstalks.com/bm/p/434/ _3Series
999			_c80156 _d80156