000			01770ngm a2200337 a 4500
001			HST2169
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2169 _bHenry Stewart Talks
035			_a(UkLoHST)1241
035			_a(UkLU-K)001103552
040			_aUkLU-K _beng _cUkLU-K
100	1		_aLarone, David, _u(Director, PKF Consulting, Canada) _4spk
245	1	0	_aSelecting the right branded management company _h[electronic resource] / _cDavid Larone.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (23 min.) : _bcolor, sound).
490	1		_aBranding and product specialization in hotels : why and how to brand hotels to maximize their business potential, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What does a brand offer? -- Franchise versus management contract -- What comes first in the decision process? -- Identifying product niche -- New builds and conversions -- Capital cost -- Brand support -- Brand portfolio -- Key aspects of owner/manager relations -- Who owns the asset? -- Negotiating management contracts -- Budget preparation -- Intellectual property -- Personnel of the hotel -- Selling one's asset.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
650		0	_aHotels.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pBranding and product specialization in hotels.
856	4	0	_uhttps://hstalks.com/bm/1241/
856	4	2	_uhttps://hstalks.com/bm/p/311/ _3Series
999			_c80137 _d80137