000			01613ngm a2200337 a 4500
001			HST2072_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2072 _bHenry Stewart Talks
035			_a(UkLoHST)1242
035			_a(UkLU-K)001103550
040			_aUkLU-K _beng _cUkLU-K
100	1		_aForgacs, Gabor, _u(Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada) _4spk
245	1	4	_aThe case of a single brand corporation _h[electronic resource] / _cGabor Forgacs.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (42 min.) : _bcolor, sound).
490	1		_aBranding and product specialization in hotels : why and how to brand hotels to maximize their business potential, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
650		0	_aHotels.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pBranding and product specialization in hotels.
856	4	0	_uhttps://hstalks.com/bm/1242/
856	4	2	_uhttps://hstalks.com/bm/p/311/ _3Series
999			_c80135 _d80135