| 000 | 01486ngm a2200337 a 4500 | ||
|---|---|---|---|
| 001 | HST2052 | ||
| 003 | UkLoHST | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 080121s2009 enk|||||||||||s|||v|eng d | ||
| 028 | 5 | 0 |
_a2052 _bHenry Stewart Talks |
| 035 | _a(UkLoHST)1162 | ||
| 035 | _a(UkLU-K)000947222 | ||
| 040 |
_aUkLU-K _beng _cUkLU-K |
||
| 100 | 1 |
_aBinet, Les. _4spk |
|
| 245 | 1 | 0 |
_aIs TV a dying medium? _h[electronic resource] / _cLes Binet. |
| 246 | 3 | _aIs television a dying medium? | |
| 260 |
_aLondon : _bHenry Stewart Talks, _c2009. |
||
| 300 |
_a1 online resource (1 streaming video file (23 min.) : _bcolor, sound). |
||
| 490 | 1 |
_aTV advertising in the UK : the art of engaging viewers and creating successful advertising, _x2056-4570 |
|
| 500 | _aAnimated audio-visual presentation with synchronized narration. | ||
| 500 | _aTitle from title frames. | ||
| 505 | 0 | _aContents: 3 myths about TV advertising -- The effectiveness of TV: findings from the IPA dataBANK -- Why TV works so well -- The importance of broadcast media -- The importance of fame -- The importance of emotion. | |
| 506 | _aAccess restricted to subscribers. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 |
_aTelevision advertising _zGreat Britain. |
|
| 830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pTV advertising in the UK. |
|
| 856 | 4 | 0 | _uhttps://hstalks.com/bm/1162/ |
| 856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/273/ _3Series |
| 999 |
_c80129 _d80129 |
||