000			01808ngm a2200337 a 4500
001			HST2025_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2025 _bHenry Stewart Talks
035			_a(UkLoHST)1156
035			_a(UkLU-K)000947220
040			_aUkLU-K _beng _cUkLU-K
100	1		_aMillar, Grant, _u(Managing Director, Vizeum, UK) _4spk
245	1	4	_aThe strategic role for TV advertising within integrated communications _h[electronic resource] / _cGrant Millar.
246	3		_aStrategic role for television advertising within integrated communications
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (47 min.) : _bcolor, sound).
490	1		_aTV advertising in the UK : the art of engaging viewers and creating successful advertising, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: TV's role within the broader mix of media -- Integrated communications -- From interrupt model to engagement model -- Consent based communications -- What does integrated communications success look like? -- The challenge for TV within integrated planning -- Benefits of an integrated approach -- The relationship between old and new media -- Strategic role for TV -- The immediate future.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aTelevision advertising _zGreat Britain.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pTV advertising in the UK.
856	4	0	_uhttps://hstalks.com/bm/1156/
856	4	2	_uhttps://hstalks.com/bm/p/273/ _3Series
999			_c80127 _d80127