000			01615ngm a2200349 a 4500
001			HST1822_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a1822 _bHenry Stewart Talks
035			_a(UkLoHST)1167
035			_a(UkLU-K)000947206
040			_aUkLU-K _beng _cUkLU-K
100	1		_aKeller, Kevin Lane, _d1956- _4spk
245	1	0	_aLeveraging sponsorship through integrated marketing _h[electronic resource] / _cKevin Lane Keller.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (54 min.) : _bcolor, sound).
490	1		_aSponsorship : from theory to practice and all the latest trends, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Brand equity and brand building through the brand resonance model -- The role of sponsorship and event management in brand building -- Sponsorship and integrated marketing communications campaigns -- How American Express developed an integrated marketing campaign to leverage their 2006 US Open tennis sponsorship.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
650		0	_aCorporate sponsorship.
650		0	_aMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pSponsorship.
856	4	0	_uhttps://hstalks.com/bm/1167/
856	4	2	_uhttps://hstalks.com/bm/p/272/ _3Series
999			_c80114 _d80114