000			01756ngm a2200373 a 4500
001			HST1933_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a1933 _bHenry Stewart Talks
035			_a(UkLoHST)1078
035			_a(UkLU-K)000947200
040			_aUkLU-K _beng _cUkLU-K
100	1		_aGowers, Barry, _u(Partner, Gowers Consultancy, UK) _4spk
245	1	0	_aGetting the most from your life sciences advertising agency _h[electronic resource] : _bhow can doctors be influenced? / _cBarry Gowers.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (32 min.) : _bcolor, sound).
490	1		_aPharmaceutical marketing : latest insights, challenges, solutions and trends, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Why do we need creativity -- How do doctors as healthcare professionals react to medical advertising? -- Prescribers are specifiers, so how do they learn to trust their medicines? -- How do agency creatives build desire within tight regulatory guidelines? -- What do you need to optimize creativity?
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aAdvertising.
650		0	_aDrugs _xMarketing.
650		0	_aPharmaceutical industry _xMarketing.
650		2	_aDrug Industry.
650		2	_aMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPharmaceutical marketing.
856	4	0	_uhttps://hstalks.com/bm/1078/
856	4	2	_uhttps://hstalks.com/bm/p/271/ _3Series
999			_c80108 _d80108