000 | 01745ngm a2200337 a 4500 | ||
---|---|---|---|
001 | HST1929_1_2 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 080121s2008 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a1929 _bHenry Stewart Talks |
035 | _a(UkLoHST)1069 | ||
035 | _a(UkLU-K)000947195 | ||
040 |
_aUkLU-K _beng _cUkLU-K |
||
100 | 1 |
_aMitchell, Annette, _u(Head of Customer Experience Marketing, Orange Group Marketing) _4spk |
|
245 | 1 | 0 |
_aIntegrating marketing communications _h[electronic resource] / _cAnnette Mitchell. |
260 |
_aLondon : _bHenry Stewart Talks, _c2008. |
||
300 |
_a1 online resource (1 streaming video file (42 min.) : _bcolor, sound). |
||
490 | 1 |
_aMultichannel marketing : exploiting a business goldmine, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aTitle from title frames. | ||
505 | 0 | _aContents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications. | |
506 | _aAccess restricted to subscribers. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 | _aInternet marketing. | |
650 | 0 | _aMultilevel marketing. | |
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pMultichannel marketing. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/1069/ |
856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/269/ _3Series |
999 |
_c80103 _d80103 |