000			01598ngm a2200349 a 4500
001			HST2042_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2042 _bHenry Stewart Talks
035			_a(UkLoHST)1187
035			_a(UkLU-K)000947187
040			_aUkLU-K _beng _cUkLU-K
100	1		_aStone, Merlin _d1948- _4spk
245	1	0	_aManaging retail customer relationships _h[electronic resource] / _cMerlin Stone.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (45 min.) : _bcolor, sound).
490	1		_aRetail marketing : the marketing issues facing a fast-changing sector, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aCustomer relations.
650		0	_aMarketing.
650		0	_aRetail trade.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pRetail marketing.
856	4	0	_uhttps://hstalks.com/bm/1187/
856	4	2	_uhttps://hstalks.com/bm/p/310/ _3Series
999			_c80096 _d80096