000			01863ngm a2200349 a 4500
001			HST1896_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1896 _bHenry Stewart Talks
035			_a(UkLoHST)1027
035			_a(UkLU-K)000947171
040			_aUkLU-K _beng _cUkLU-K
100	1		_aGenton, Val-Pierre, _u(Head of New Business Development, BrightTALK and Chair, IAB's B2B Council, UK) _4spk
245	1	0	_aWhich digital marketing formats work? _h[electronic resource] / _cVal-Pierre Genton.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (33 min.) : _bcolor, sound).
490	1		_aB2B Advertising : the strategy, theory, techniques and possibilities of building B2B brands, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aAdvertising, Industrial.
650		0	_aIndustrial marketing.
650		0	_aInternet marketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pB2B Advertising.
856	4	0	_uhttps://hstalks.com/bm/1027/
856	4	2	_uhttps://hstalks.com/bm/p/261/ _3Series
999			_c80080 _d80080