000 01960ngm a2200361 a 4500
001 HST1818
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 080121s2008 enk|||||||||||s|||v|eng d
028 5 0 _a1818
_bHenry Stewart Talks
035 _a(UkLoHST)722
035 _a(UkLU-K)000868799
040 _aUkLU-K
_beng
_cUkLU-K
100 1 _aEast, Robert,
_d1940-
_4spk
245 1 0 _aSatisfaction's consequences
_h[electronic resource] /
_cRobert East.
260 _aLondon :
_bHenry Stewart Talks,
_c2008.
300 _a1 online resource (1 streaming video file (24 min.) :
_bcolor, sound).
490 1 _aImproving the customer experience : satisfaction, perceived value and loyalty,
_x2056-4570
500 _aAnimated audio-visual presentations with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Retention/defection, positive and negative word of mouth to other consumers, and compliment and complaint to suppliers -- There is a weak correlation between satisfaction and retention -- Stronger correlation between dissatisfaction and defection -- Satisfaction usually predicts word of mouth quite strongly -- New research confirms these patterns and explanations are given -- Satisfaction is linked to later company performance and share price rise but it is not clear yet how these changes come about -- Dissatisfaction lies behind complaining but other factors are involved -- Managerial implications of this work.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aConsumer behavior.
650 0 _aConsumer satisfaction.
650 0 _aConsumers' preferences.
650 0 _aCustomer loyalty.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pImproving the customer experience.
856 4 0 _uhttps://hstalks.com/bm/722/
856 4 2 _uhttps://hstalks.com/bm/p/259/
_3Series
999 _c80050
_d80050