000 01720ngm a2200325 a 4500
001 HST1795_1_3
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 080121s2008 enk|||||||||||s|||v|eng d
028 5 0 _a1795
_bHenry Stewart Talks
035 _a(UkLoHST)1000
035 _a(UkLU-K)000868791
040 _aUkLU-K
_beng
_cUkLU-K
100 1 _aEstelami, Hooman.
_4spk
245 1 0 _aPricing determinants and decisions in financial services
_h[electronic resource] /
_cHooman Estelami.
260 _aLondon :
_bHenry Stewart Talks,
_c2008.
300 _a1 online resource (1 streaming video file (60 min.) :
_bcolor, sound).
490 1 _aFinancial services marketing : the role and power of marketing in the financial environment,
_x2056-4570
500 _aAnimated audio-visual presentations with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aFinancial services industry
_xMarketing.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pFinancial services marketing.
856 4 0 _uhttps://hstalks.com/bm/1000/
856 4 2 _uhttps://hstalks.com/bm/p/263/
_3Series
999 _c80045
_d80045