000			01486ngm a2200349 a 4500
001			HST1790_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1790 _bHenry Stewart Talks
035			_a(UkLoHST)842
035			_a(UkLU-K)000868789
040			_aUkLU-K _beng _cUkLU-K
100	1		_aMcPhee, Neil. _4spk
245	1	0	_aGetting inside consumers' heads _h[electronic resource] / _cNeil McPhee.
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (41 min.) : _bcolor, sound).
490	1		_aQualitative market research : reaching the places the other tools cannot reach, _x2056-4570
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aConsumers' preferences.
650		0	_aMarketing research.
650		0	_aQualitative research.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pQualitative market research.
856	4	0	_uhttps://hstalks.com/bm/842/
856	4	2	_uhttps://hstalks.com/bm/p/265/ _3Series
999			_c80015 _d80015