000			01607ngm a2200337 a 4500
001			HST1800_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a1800 _bHenry Stewart Talks
035			_a(UkLoHST)855
035			_a(UkLU-K)000868794
040			_aUkLU-K _beng _cUkLU-K
100	1		_aRowson, Paul. _4spk
245	1	0	_aCampaign optimisation _h[electronic resource] / _cPaul Rowson.
246	3		_aCampaign optimization
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (33 min.) : _bcolor, sound).
490	1		_aStatistics of direct marketing : understanding the key methods and calculations, _x2056-4570
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Optimising a single campaign using a response model -- Response and value models -- Campaign optimisation explained -- Treatments -- Constraints -- Objective function -- Predictive models -- Methods of resolving contention -- Mathematical formulation -- Campaign optimisation software -- Business benefits of campaign optimisation.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aDirect marketing _xStatistical methods.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pStatistics of direct marketing.
856	4	0	_uhttps://hstalks.com/bm/855/
856	4	2	_uhttps://hstalks.com/bm/p/275/ _3Series
999			_c79989 _d79989