000			01756ngm a2200349 a 4500
001			HST2018
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2008 enk|||||||||||s|||v|eng d
028	5	0	_a2018 _bHenry Stewart Talks
035			_a(UkLoHST)1024
035			_a(UkLU-K)000868839
040			_aUkLU-K _beng _cUkLU-K
100	1		_aBottom, John, _u(Director of Planning, Base One Group, UK) _4spk
245	1	0	_aB2B planning & strategy _h[electronic resource] : _breducing the complexity of planning business-to-business campaigns / _cJohn Bottom.
246	3		_aB2B planning and strategy
260			_aLondon : _bHenry Stewart Talks, _c2008.
300			_a1 online resource (1 streaming video file (18 min.) : _bcolor, sound).
490	1		_aB2B advertising : the strategy, theory, techniques and possibilities of building B2B brands, _x2056-4570
500			_aAnimated audio-visual presentations with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Reducing the complexity of planning B2B campaigns -- B2B compared to B2C -- What makes B2B campaigns more complex for planners? -- Product complexity -- Complexity of target audience -- Humanizing the decision making unit -- Complexity of buying process -- Stage by stage approach to the sales cycle -- Activity planning: one step at a time.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aAdvertising, Industrial.
650		0	_aIndustrial marketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pB2B advertising.
856	4	0	_uhttps://hstalks.com/bm/1024/
856	4	2	_uhttps://hstalks.com/bm/p/261/ _3Series
999			_c79984 _d79984