000 01628ngm a2200337 a 4500
001 HST2150_1_2
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 080121s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2150
_bHenry Stewart Talks
035 _a(UkLoHST)1446
035 _a(UkLU-K)001155873
040 _aUkLU-K
_beng
_cUkLU-K
100 1 _aBowman, Tom,
_u(Vice President, Strategy & Operations, Global Advertising Sales, BBC Worldwide, UK)
_4spk
245 1 0 _aOnline video advertising
_h[electronic resource] /
_cTom Bowman.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (49 min.) :
_bcolor, sound).
490 1 _aOnline advertising : how to use new digital tools and connect more effectively with your customers,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: The state of the market -- The advent of new video content and critical changes in consumer behavior -- What is possible today -- Current advertising possibilities and limitations -- Opportunities -- User insights -- Campaign management, pricing, standards and specifications.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aInternet advertising.
650 0 _aInternet marketing.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pOnline advertising.
856 4 0 _uhttps://hstalks.com/bm/1446/
856 4 2 _uhttps://hstalks.com/bm/p/459/
_3Series
999 _c79951
_d79951