000			01697ngm a2200349 a 4500
001			HST2142_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2142 _bHenry Stewart Talks
035			_a(UkLoHST)1328
035			_a(UkLU-K)001155945
040			_aUkLU-K _beng _cUkLU-K
100	1		_aWatkins, Marc, _u(Business Development Manager, Birmingham International Airport, UK) _4spk
245	1	0	_aHow to market a regional airport? _h[electronic resource] : _bcase study, Birmingham International Airport / _cMarc Watkins.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (41 min.) : _bcolor, sound).
490	1		_aAirport marketing : latest thinking on gaining a competitive edge, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Market position -- Passenger traffic -- Top ten routes -- Competitive catchment -- Customer marketing -- Key attractions and key factors for airlines -- Market potential data -- Key factors for passengers -- Customer marketing for passengers and travel agents.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
610	2	0	_aBirmingham International Airport (England)
650		0	_aAeronautics, Commercial _xMarketing.
650		0	_aAirports _xMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pAirport marketing.
856	4	0	_uhttps://hstalks.com/bm/1328/
856	4	2	_uhttps://hstalks.com/bm/p/462/ _3Series
999			_c79937 _d79937