000			01805ngm a2200337 a 4500
001			HST2378_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2378 _bHenry Stewart Talks
035			_a(UkLoHST)1444
035			_a(UkLU-K)001155878
040			_aUkLU-K _beng _cUkLU-K
100	1		_aSutherland, Rory, _u(Vice Chairman, OgilvyOne Worldwide, UK) _4spk
245	1	0	_aFrom the 4Ps to the 4Es and a few other thoughts for the digital-age marketer _h[electronic resource] / _cRory Sutherland.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (65 min.) : _bcolor, sound).
490	1		_aOnline advertising : how to use new digital tools and connect more effectively with your customers, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Thoughts for the digital-age marketer -- A new medium -- Utility applications -- Talkability -- The potency of channel preference –The importance of contextuality -- A Google for mood -- Twitter -- Gentle persuasion is the most effective way -- Less is cool -- Acceptable ubiquity -- Marketing is an equivalent form of investment -- Building value with information -- Advantages of digital advertising -- John Mackey -- Whole Foods.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aInternet advertising.
650		0	_aInternet marketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pOnline advertising.
856	4	0	_uhttps://hstalks.com/bm/1444/
856	4	2	_uhttps://hstalks.com/bm/p/459/ _3Series
999			_c79927 _d79927