000 01454cgm a2200337 a 4500
001 HST2398_1_2
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 080121s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2398
_bHenry Stewart Talks
035 _a(UkLoHST)1362
035 _a(UkLU-K)001155935
040 _aUkLU-K
_beng
_cUkLU-K
100 1 _aSinger, Jonathan,
_u(President, JSEM, Canada)
_4spk
245 1 0 _aBranding the experience, experiencing the brand
_h[electronic resource] /
_cJonathan Singer.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (29 min.) :
_bcolor, sound).
490 1 _aExperiential marketing : shaping the future of global brands,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Small is the new big -- The product is the star -- Location, location, location -- Obsessive compulsive execution -- Internal innovation -- Added value -- Relationships.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aBrand choice.
650 0 _aBranding (Marketing)
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pExperiential marketing.
856 4 0 _uhttps://hstalks.com/bm/1362/
856 4 2 _uhttps://hstalks.com/bm/p/312/
_3Series
999 _c79905
_d79905