000			01699ngm a2200337 a 4500
001			HST2579_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			101007s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2579 _bHenry Stewart Talks
035			_a(UkLoHST)1807
040			_aUkLoHST _beng _cUkLoHST
100	1		_aDonaldson, Bill, _d1948- _4spk
245	1	4	_aThe value proposition _h[electronic resource] / _cBill Donaldson.
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (30 min.) : _bcolor, sound).
490	1		_aPricing on value, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What is value? -- Definitions of value -- The basic elements of value -- The strategic dimensions of value -- The economic dimensions of value -- The behavioural dimensions of value -- Starting from basics -- STP marketing -- Identify and select customers -- Customer acquisition information -- Select your value drivers -- Score your attractiveness -- Price competitiveness -- Drivers of customer value -- Reassess your value -- Decide the value proposition -- Communicate the proposition -- Concluding factors.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aConsumer satisfaction _xEvaluation.
650		0	_aPricing.
650		0	_aValue.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPricing on value.
856	4	0	_uhttps://hstalks.com/bm/1807/
856	4	2	_uhttps://hstalks.com/bm/p/480/ _3Series
999			_c79866 _d79866