000			02206ngm a2200349 a 4500
001			HST2749_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			110112s2010 enk|||||||||||s|||v|eng d
028	5	0	_a2749 _bHenry Stewart Talks
035			_a(UkLoHST)1858
040			_aUkLoHST _beng _cUkLoHST
100	1		_aRegli, Theresa, _u(The Real Story Group, USA/UK) _4spk
245	1	4	_aThe business case for DAM _h[electronic resource] / _cTheresa Regli.
246	3		_aBusiness case for digital asset management
260			_aLondon : _bHenry Stewart Talks, _c2010.
300			_a1 online resource (1 streaming video file (43 min.) : _bcolor, sound).
490	1		_aDigital asset management : the realities of modern digital and media asset management, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Improved collaboration & streamlined creative workflow -- 3 dimensions to a business case -- DAM applied scenarios -- Types of DAM vendors -- Typical DAM use cases -- DAM library or photo archive -- Basic brand management -- Multilingual brand management -- Marketing collateral production and distribution -- Ad production -- Iterative production -- Periodicals production and distribution -- Multiple format publication -- Multi channel publishing -- Catalog publishing -- Product catalog management -- Rights management -- E-learning -- Video review and approval -- Short form video production -- Broadcast video or audio production -- What is a business case? -- Making your own business case -- Typical business drivers -- Benefits and costs of DAM -- How to document and calculate in DAM -- Best practices in DAM.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBusiness _xDatabases _xManagement.
650		0	_aComputer files _xManagement.
650		0	_aDigital media _xManagement.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pDigital asset management.
856	4	0	_uhttps://hstalks.com/bm/1858/
856	4	2	_uhttps://hstalks.com/bm/p/573/ _3Series
999			_c79851 _d79851