000			01857ngm a2200325 a 4500
001			HST2784_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			111014s2011 enk|||||||||||s|||v|eng d
028	5	0	_a2784 _bHenry Stewart Talks
035			_a(UkLoHST)1801
040			_aUkLoHST _beng _cUkLoHST
100	1		_aThomas, Ian, _u(Director, Marketing Generics, Oxford, UK) _4spk
245	1	0	_aDifferentiating _h[electronic resource] / _cIan Thomas.
260			_aLondon : _bHenry Stewart Talks, _c2011.
300			_a1 online resource (1 streaming video file (68 min.) : _bcolor, sound).
490	1		_aPricing on value, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Introduction to differentiation -- What is differentiation? Why is it important? -- Differentiation as a key source of competitive advantage -- Understanding the Product Life Cycle -- The difference between being 'different' and being 'differentiated' -- A 'value curve' of differentiation -- Demand and supply side factors -- 20 ways to differentiate -- 10 key sources which add distinctive values for a customer -- 10 additional key marketing actions which will create and reinforce strong differentiation -- What difference does differentiation make to price? -- Pricing for differentiation -- definitions for value -- The basics of setting differentiated prices -- Conclusion.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aPricing.
650		0	_aProduct differentiation.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPricing on value.
856	4	0	_uhttps://hstalks.com/bm/1801/
856	4	2	_uhttps://hstalks.com/bm/p/480/ _3Series
999			_c79777 _d79777