000			01839ngm a2200337 a 4500
001			HST3072_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			120110s2012 enk|||||||||||s|||v|eng d
028	5	0	_a3072 _bHenry Stewart Talks
035			_a(UkLoHST)2200
040			_aUkLoHST _beng _cUkLoHST
100	1		_aWymer, Walter W. _4spk
245	1	0	_aMarketing for nonprofit organisations _h[electronic resource] / _cWalter Wymer.
246	3		_aMarketing for nonprofit organizations
246	3		_aMarketing for non-profit organizations
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (51 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Dimensions of nonprofit marketing -- Importance of the nonprofit sector -- Nonprofit brands -- Nonprofit positioning & communication -- Resource attraction -- Division of services -- Categorisation & types of nonprofit organisations -- Challenges faced by the nonprofit sector -- Adoption of marketing approach -- Marketing planning for nonprofit organisations -- Strategic objective and marketing goals -- Guidelines for creating a marketing plan -- Marketing program budget -- Fundraising areas -- Examples of marketing activities.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aNonprofit organizations _xMarketing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/2200/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79741 _d79741