000			01690ngm a2200337 a 4500
001			HST3036
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			120110s2012 enk|||||||||||s|||v|eng d
028	5	0	_a3036 _bHenry Stewart Talks
035			_a(UkLoHST)2203
040			_aUkLoHST _beng _cUkLoHST
100	1		_aEgan, John, _d1952- _4spk
245	1	0	_aStakeholders _h[electronic resource] / _cJohn Egan.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (17 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Definition & History of stakeholders -- Communications & Relationship marketing theory -- Stakeholder theory, classification, management issues & mapping -- The importance of classification and its weaknesses -- Stakeholder groups -- Urgency, legitimacy and power -- Primary and voluntary & social stakeholders -- Contractual & community stakeholders -- Stakeholders exchange & communication -- Stakeholder analysis & audit -- Power to influence.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aCorporate governance.
650		0	_aRelationship marketing.
650		0	_aSocial responsibility of business.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/2203/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79737 _d79737