000			01760ngm a2200325 a 4500
001			HST2965_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			120110s2012 enk|||||||||||s|||v|eng d
028	5	0	_a2965 _bHenry Stewart Talks
035			_a(UkLoHST)2199
040			_aUkLoHST _beng _cUkLoHST
100	1		_aGilmore, Audrey. _4spk
245	1	0	_aMarketing for SMEs _h[electronic resource] / _cAudrey Gilmore.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (36 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Definition of SMEs, SME owner/managers, entrepreneurs -- Marketing for SMEs -- Adapting standard marketing frameworks for SMEs -- Successful SME product focus -- SME pricing issues -- Cash flow -- SME delivery & distribution -- SME selling & promotion -- SME customer service -- SMEs use of e-technology -- E-marketing activities & challenges -- Using networks -- Marketing by networking -- Influences on networking -- Marketing management competencies for SMEs -- Experiential learning and competency development -- Innovative marketing in SMEs.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aSmall business marketing.
650		0	_aSmall business _xManagement.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/2199/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79732 _d79732