000			01789ngm a2200325 a 4500
001			HST2944_1_2
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			120110s2012 enk|||||||||||s|||v|eng d
028	5	0	_a2944 _bHenry Stewart Talks
035			_a(UkLoHST)2188
040			_aUkLoHST _beng _cUkLoHST
100	1		_aBlythe, Jim. _4spk
245	1	0	_aPricing and price policy _h[electronic resource] / _cJim Blythe.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (39 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Price and the bottom line -- The pricing process -- Setting price objectives -- Pricing strategy -- Pricing for co-dependent products -- Pricing in grey markets -- Customer perception of price -- Factors affecting price sensitivity -- Costs and pricing -- Pricing for competitive advantage -- Cost-based pricing -- Price adjustment strategies -- Customer-based pricing -- Demand pricing -- Product line pricing -- Skimming -- Psychological pricing -- Second-market discounting -- Competitor-based pricing -- Pricing in international markets -- Legal issues in pricing -- Pricing in business-to-business markets.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aMarketing.
650		0	_aPricing.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/2188/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79727 _d79727