000			01793ngm a2200361 a 4500
001			HST3151_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			120723s2012 enk|||||||||||s|||v|eng d
028	5	0	_a3151 _bHenry Stewart Talks
035			_a(UkLoHST)2186
040			_aUkLoHST _beng _cUkLoHST
100	1		_aGoffin, Keith. _4spk
245	1	0	_aNew product development _h[electronic resource] / _cKeith Goffin.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (60 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Why new product development (NPD) is crucial -- Examples for new products -- Why products fail -- Examples: Caterpillar and citizen M -- Key issues with managing new product development -- The Pentathlon Framework -- Customers' hidden needs -- Stage-gate or phase review process -- Cross-functional teams -- Key tools and techniques for managing new product development -- Kano model: features and satisfaction -- Post-project reviews -- Productivity of the NPD process.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aIndustrial research.
650		0	_aMarketing research.
650		0	_aNew products.
650		0	_aProduct management.
650		0	_aTechnological innovations _xManagement.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/2186/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79700 _d79700