000			01481ngm a2200325 a 4500
001			HST3333_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			130121s2012 enk|||||||||||s|||v|eng d
028	5	0	_a3333 _bHenry Stewart Talks
035			_a(UkLoHST)2466
040			_aUkLoHST _beng _cUkLoHST
100	1		_aIbeh, Kevin. _4spk
245	1	0	_aInternational marketing _h[electronic resource] / _cKevin Ibeh.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (62 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Definition and scope -- Differences with intra-national marketing -- Reasons for increasing prevalence -- Key marketing management tasks -- Entry and development modes -- Winning in international markets -- Know why, know how, know what, know who -- Reasons for failure.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing.
856	4	0	_uhttps://hstalks.com/bm/2466/
856	4	2	_uhttps://hstalks.com/bm/p/633/ _3Series
999			_c79643 _d79643