000			01690ngm a2200397 a 4500
001			HST3511
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			131019s2013 enk|||||||||||s|||v|eng d
028	5	0	_a3511 _bHenry Stewart Talks
035			_a(UkLoHST)2614
040			_aUkLoHST _beng _cUkLoHST
100	1		_aReimann, Martin, _u(Eller College of Management, University of Arizona, USA) _4spk
245	1	0	_aNeuromarketing and consumer neuroscience _h[electronic resource] / _cMartin Reimann.
260			_aLondon : _bHenry Stewart Talks, _c2013.
300			_a1 online resource (1 streaming video file (17 min.) : _bcolor, sound).
490	1		_aWhy we buy : understanding consumer behavior, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBrain _xImaging.
650		0	_aConsumer behavior _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aMagnetic resonance imaging.
650		0	_aMarketing research.
650		0	_aMarketing _xPsychological aspects.
650		0	_aNeuromarketing.
650		0	_aNeuropsychology.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pWhy we buy.
856	4	0	_uhttps://hstalks.com/bm/2614/
856	4	2	_uhttps://hstalks.com/bm/p/703/ _3Series
999			_c79599 _d79599