000 01935ngm a2200421 a 4500
001 HST3497_1_2
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 131019s2013 enk|||||||||||s|||v|eng d
028 5 0 _a3497
_bHenry Stewart Talks
035 _a(UkLoHST)2625
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aAskegaard, Søren.
_4spk
245 1 0 _aWhy we buy?
_h[electronic resource] :
_bculture as a buying motivator /
_cSøren Askegaard.
260 _aLondon :
_bHenry Stewart Talks,
_c2013.
300 _a1 online resource (1 streaming video file (44 min.) :
_bcolor, sound).
490 1 _aWhy we buy : understanding consumer behavior,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Individual and culture -- Semiotics -- Movement of meaning in the world of goods -- Cultural categories and principles -- Why we buy (culture) -- Marketing and culture -- Consumer culture theory -- Globalization & Glocalization -- Cultural reflexivity -- Yoga as HRM, health practice and market power -- Globalizing Western myth of authenticity.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aAuthenticity (Philosophy)
650 0 _aConsumer behavior.
650 0 _aConsumers
_xPsychology.
650 0 _aConsumption (Economics)
_xPsychological aspects.
650 0 _aConsumption (Economics)
_xSocial aspects.
650 0 _aCulture and globalization.
650 0 _aCulture
_xSemiotic models.
650 0 _aHealth promotion
_xMarketing.
650 0 _aMarketing
_xPsychological aspects.
650 0 _aMarketing
_xSocial aspects.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pWhy we buy.
856 4 0 _uhttps://hstalks.com/bm/2625/
856 4 2 _uhttps://hstalks.com/bm/p/703/
_3Series
999 _c79596
_d79596