000 | 01935ngm a2200421 a 4500 | ||
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001 | HST3497_1_2 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 131019s2013 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a3497 _bHenry Stewart Talks |
035 | _a(UkLoHST)2625 | ||
040 |
_aUkLoHST _beng _cUkLoHST |
||
100 | 1 |
_aAskegaard, Søren. _4spk |
|
245 | 1 | 0 |
_aWhy we buy? _h[electronic resource] : _bculture as a buying motivator / _cSøren Askegaard. |
260 |
_aLondon : _bHenry Stewart Talks, _c2013. |
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300 |
_a1 online resource (1 streaming video file (44 min.) : _bcolor, sound). |
||
490 | 1 |
_aWhy we buy : understanding consumer behavior, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aTitle from title frames. | ||
505 | 0 | _aContents: Individual and culture -- Semiotics -- Movement of meaning in the world of goods -- Cultural categories and principles -- Why we buy (culture) -- Marketing and culture -- Consumer culture theory -- Globalization & Glocalization -- Cultural reflexivity -- Yoga as HRM, health practice and market power -- Globalizing Western myth of authenticity. | |
506 | _aAccess restricted to subscribers. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 | _aAuthenticity (Philosophy) | |
650 | 0 | _aConsumer behavior. | |
650 | 0 |
_aConsumers _xPsychology. |
|
650 | 0 |
_aConsumption (Economics) _xPsychological aspects. |
|
650 | 0 |
_aConsumption (Economics) _xSocial aspects. |
|
650 | 0 | _aCulture and globalization. | |
650 | 0 |
_aCulture _xSemiotic models. |
|
650 | 0 |
_aHealth promotion _xMarketing. |
|
650 | 0 |
_aMarketing _xPsychological aspects. |
|
650 | 0 |
_aMarketing _xSocial aspects. |
|
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pWhy we buy. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/2625/ |
856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/703/ _3Series |
999 |
_c79596 _d79596 |