000			02047ngm a2200409 a 4500
001			HST3317_1_3
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			131019s2013 enk|||||||||||s|||v|eng d
028	5	0	_a3317 _bHenry Stewart Talks
035			_a(UkLoHST)2608
040			_aUkLoHST _beng _cUkLoHST
100	1		_aSolomon, Michael R. _4spk
245	1	0	_aConsumer behavior _h[electronic resource] : _bwhy we buy / _cMichael R. Solomon.
260			_aLondon : _bHenry Stewart Talks, _c2013.
300			_a1 online resource (1 streaming video file (74 min.) : _bcolor, sound).
490	1		_aWhy we buy : understanding consumer behavior, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: What is consumer behavior (CB)? -- Brand meaning and financial value -- The voice of the consumer -- The pyramid of consumer behaviour -- The consumer decision making process -- Organization of stimuli -- The power of product/package design -- Brands and self -- Gender roles -- Brand personality -- Activities, interests, and opinions -- The purchase environment -- Emerging trends in CB -- Global consumer culture -- Geographic, Race, Class, Gender, Sensory boundaries -- Traditional and updated communications models.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
650		0	_aCommunication in marketing.
650		0	_aConsumer behavior _xSex differences.
650		0	_aConsumer behavior.
650		0	_aConsumers _xDecision making.
650		0	_aConsumers _xPsychology.
650		0	_aConsumption (Economics) _xSocial aspects.
650		0	_aMarketing _xPsychological aspects.
650		0	_aShopping _xPsychological aspects.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pWhy we buy.
856	4	0	_uhttps://hstalks.com/bm/2608/
856	4	2	_uhttps://hstalks.com/bm/p/703/ _3Series
999			_c79591 _d79591