000			02068ngm a2200397 a 4500
001			HST3568
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			140116s2013 enk|||||||||||s|||v|eng d
028	5	0	_a3568 _bHenry Stewart Talks
035			_a(UkLoHST)2702
040			_aUkLoHST _beng _cUkLoHST
100	1		_aPan, Yue, _u(Associate Professor of Marketing, University of Dayton, USA) _4spk
245	1	4	_aThe helpfulness of user-generated product reviews _h[electronic resource] : _ba retailer's perspective / _cYue Pan.
260			_aLondon : _bHenry Stewart Talks, _c2013.
300			_a1 online resource (1 streaming video file (29 min.) : _bcolor, sound).
490	1		_aPlanning and implementing a retail strategy, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The importance of user-generated product reviews -- What we've found from research -- Consumer psychographics that lead to consumers' review generating behavior -- Retailer-related factors that lead to consumers' review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aConsumer behavior.
650		0	_aConsumer goods _xEvaluation.
650		0	_aConsumer satisfaction _xEvaluation.
650		0	_aConsumers' preferences.
650		0	_aCustomer relations _xMarketing.
650		0	_aInternet marketing.
650		0	_aRetail trade.
650		0	_aStrategic planning.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pPlanning and implementing a retail strategy.
856	4	0	_uhttps://hstalks.com/bm/2702/
856	4	2	_uhttps://hstalks.com/bm/p/786/ _3Series
999			_c79560 _d79560