000 | 01976ngm a2200397 a 4500 | ||
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001 | HST3525 | ||
003 | UkLoHST | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 150126s2014 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a3525 _bHenry Stewart Talks |
035 | _a(UkLoHST)2946 | ||
040 |
_aUkLoHST _beng _cUkLoHST |
||
100 | 1 |
_aDoherty, Anne Marie. _4spk |
|
245 | 1 | 0 |
_aChannels of distribution _h[electronic resource] / _cAnne Marie Doherty. |
260 |
_aLondon : _bHenry Stewart Talks, _c2014. |
||
300 |
_a1 online resource (1 streaming video file (61 min.) : _bcolor, sound). |
||
490 | 1 |
_aPrinciples of marketing : guidelines for effective practice, _x2056-4570 |
|
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aTitle from title frames. | ||
505 | 0 | _aContents: Channels of distribution/marketing channels -- Types of distribution channel: consumer, B2B, service -- Channel intermediaries -- Retailers: ownership and format -- Distribution intensity -- Channel strategy -- Vertical marketing systems -- Logistics and supply chain management -- Grocery and fashion supply chains -- Channel relationships -- Franchising as a marketing channel -- Franchise market and partner selection -- Franchise relationships -- Support, power and control in the franchise channel. | |
506 | _aAccess restricted to subscribers. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 | _aBusiness logistics. | |
650 | 0 |
_aDelivery of goods _xManagement. |
|
650 | 0 | _aFranchises (Retail trade) | |
650 | 0 | _aIndustrial marketing. | |
650 | 0 | _aMarketing channels. | |
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aPhysical distribution of goods _xManagement. |
|
650 | 0 | _aSales management. | |
830 | 0 |
_aHenry Stewart talks. _pBusiness & management collection. _pPrinciples of marketing. |
|
856 | 4 | 0 | _uhttps://hstalks.com/bm/2946/ |
856 | 4 | 2 |
_uhttps://hstalks.com/bm/p/633/ _3Series |
999 |
_c79492 _d79492 |