000 01976ngm a2200397 a 4500
001 HST3525
003 UkLoHST
006 m c
007 cr|cna|||a||||
007 vz|czazum
008 150126s2014 enk|||||||||||s|||v|eng d
028 5 0 _a3525
_bHenry Stewart Talks
035 _a(UkLoHST)2946
040 _aUkLoHST
_beng
_cUkLoHST
100 1 _aDoherty, Anne Marie.
_4spk
245 1 0 _aChannels of distribution
_h[electronic resource] /
_cAnne Marie Doherty.
260 _aLondon :
_bHenry Stewart Talks,
_c2014.
300 _a1 online resource (1 streaming video file (61 min.) :
_bcolor, sound).
490 1 _aPrinciples of marketing : guidelines for effective practice,
_x2056-4570
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Channels of distribution/marketing channels -- Types of distribution channel: consumer, B2B, service -- Channel intermediaries -- Retailers: ownership and format -- Distribution intensity -- Channel strategy -- Vertical marketing systems -- Logistics and supply chain management -- Grocery and fashion supply chains -- Channel relationships -- Franchising as a marketing channel -- Franchise market and partner selection -- Franchise relationships -- Support, power and control in the franchise channel.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
650 0 _aBusiness logistics.
650 0 _aDelivery of goods
_xManagement.
650 0 _aFranchises (Retail trade)
650 0 _aIndustrial marketing.
650 0 _aMarketing channels.
650 0 _aMarketing
_xManagement.
650 0 _aPhysical distribution of goods
_xManagement.
650 0 _aSales management.
830 0 _aHenry Stewart talks.
_pBusiness & management collection.
_pPrinciples of marketing.
856 4 0 _uhttps://hstalks.com/bm/2946/
856 4 2 _uhttps://hstalks.com/bm/p/633/
_3Series
999 _c79492
_d79492