000			01647ngm a2200361 a 4500
001			HST3626
003			UkLoHST
006			m c
007			cr|cna|||a||||
007			vz|czazum
008			150126s2014 enk|||||||||||s|||v|eng d
028	5	0	_a3626 _bHenry Stewart Talks
035			_a(UkLoHST)2963
040			_aUkLoHST _beng _cUkLoHST
100	1		_aGregory, James R. _4spk
245	1	0	_aValuing corporate brands _h[electronic resource] / _cJames R. Gregory.
260			_aLondon : _bHenry Stewart Talks, _c2014.
300			_a1 online resource (1 streaming video file (39 min.) : _bcolor, sound).
490	1		_aGlobal branding strategies, _x2056-4570
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
650		0	_aBranding (Marketing)
650		0	_aBranding (Marketing) _vCase studies.
650		0	_aCorporate image.
650		0	_aCorporations _xPublic relations.
650		0	_aInstitutional advertising.
830		0	_aHenry Stewart talks. _pBusiness & management collection. _pGlobal branding strategies.
856	4	0	_uhttps://hstalks.com/bm/2963/
856	4	2	_uhttps://hstalks.com/bm/p/800/ _3Series
999			_c79487 _d79487